18th March 2007 - Australian food giant chooses Repsmart
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MEDIA RELEASE
PFD Food Services is now the nation’s largest privately owned food distributor, turning over in excess of $800million and serving 91% of Australia geographically. In an industry where orders are placed largely at local level, that means operating a large sales force of 350 sales reps and telesales operators…
To make this manageable, PFD has chosen a small Melbourne based software company called Repsmart to help automate its customer service and manage its sales force.
PFD expects major cost benefits from the new RepSmart system. RepSmart, the first automated system of its kind, is the two year old brain child of corporate sales manager Paul Mizzi and Software Engineer Nick Hutchins.
It goes way beyond real time ordering over a mobile phone network to add powerful data analysis and automated systems which provide the sales manager with a full and true picture of sales force performance and customer behavior, plus sophisticated extras such as sales cycle planning and lead management.
“The end result”, says Mizzi,” is that the sales manager can be updated instantly after every customer call. The click of a mouse provides access to macro data such as sales force performance vs. budget, but at the same time it is also possible to drill down to the sales histories of individual clients and sales records of individual reps. It also web hosted and can be accessed from anywhere in the world 24/7.”
The PFD deal opens new horizons for Mizzi and Hutchins. “We already have several smaller food distribution clients”, says Hutchins, “but winning PFD really puts us on the map and opens up export opportunities. From nothing to the one of the largest companies in Australia is a real breakthrough”
The following are available for interviews:
Paul Mizzi, National Sales Manager and Principal, RepSmart P/L, 0409 888 114
Nick Hutchins, National IT Manager and Principal, Repsmart P/L 0410 430 811
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