When it comes to managing

its sales force, Australia ’s

food giant picks Repsmart....

PFD Food Services is now the nation’s largest privately owned food distributor, turning over in excess of 800million and serving 91% of Australia geographically. In an industry where orders are placed largely at local level, that means operating a large sales force of 350 sales reps and telesales operators…

To make this manageable, PFD has chosen  Melbourne based software company called Repsmart to help automate its customer service and manage its sales force.

RepSmart, the first automated system of its kind,  is the two year old brain child of  Corporate sales manager Paul Mizzi and software developer  Nick Hutchins.  

It goes way beyond real time ordering over a mobile phone network to add powerful data analysis and automated systems which provide the sales manager with a full and true picture of sales force performance and customer behavior, plus sophisticated extras such as sales cycle planning and lead management.

“The end result”, says Mizzi,” is that the sales manager can be updated instantly after every customer call. The click of a mouse provides  access to macro data such as sales force performance vs. budget, but at the same time it is also possible to drill down to the sales histories of  individual clients and sales records of individual reps. It also web hosted and can be accessed from anywhere in the world 24/7.”  

• Immediately updated reports on each sales visit
• Analysis of individual rep’s performance
• Up to date reporting of sales vs. budget
• Up to date sales history for each customer
• Up to date product purchase analysis for each customer
• Automated route and sales cycle planning
• Automated lead allocation and management
• Low access cost per Rep – no licensing fee or IT commitment
• Daily automated SMS sales reporting

• Orders placed and processed electronically from point of sale
• Personal service from a rep who has constant access to customer sales history
• Recognition of value as a customer because purchase history is always known
• Instant reference to past orders, seasonal product cycles etc.
• Improved level of service